Broadcast Newsline: July 21, 2021

In a period of ever-greater supply chain scrutiny and a growing demand for transparency, the U.S. Cotton Trust Protocol is setting a standard for more sustainably grown cotton.

Today’s Cotton Newsline is 2 cuts. All cuts are Sam Lythgoe, the client lead at Hill + Knowlton Strategies for the U.S. Cotton Trust Protocol.

Suggested Introduction 1:

In a period of ever-greater supply chain scrutiny and a growing demand for transparency, the U.S. Cotton Trust Protocol is setting a standard for more sustainably grown cotton. The Trust Protocol underpins and verifies U.S. cotton’s progress through sophisticated data collection and independent third-party verification. Sam Lythgoe, the client lead for the U.S. Cotton Trust Protocol at Hill + Knowlton Strategies, joins us to talk about the latest brands and retailers who have joined the program.

Suggested Introduction 2:

Lythgoe goes on to explain the rising importance and meaning of sustainability to consumers.

Suggested Outro:

For more information on the U.S. Cotton Trust Protocol, please visit trustuscotton.org

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